For this design, I wanted to do something completely different than my usual dark style. I tried to use very vibrant colors and flat line-less illustrations. When I normally see hard kombucha on the shelves I see pastel colors and smaller illustrations. I wanted to differentiate this brand by including bright color blocks and a different style of illustration and patterns. I also wanted to play with where type lived on the can. Some of the type is overlapping elements and others are inside their own blocks. I wanted the can to look unique from every side that you look at it!
